Award Winning Ebola Communications: Silencing an Epidemic of Fear
Thursday, January 14th, 2016, Emory Healthcare’s CMO, Amy Comeau, will be speaking at Atlanta’s CMO Breakfast. Comeau will share her story on how Emory Healthcare focused on silencing an epidemic of fear during the Ebola outbreak.
Less than a month into her role as marketing director for Emory Healthcare, Emory University Hospital learned it would be receiving the nation’s first Ebola patient.
In Thursday’s session, Comeau will share lessons learned in managing communications and Emory Healthcare’s brand through the successful treatment of four Ebola patients. She’ll also share key takeaways – that marketers and communicators can use with organizations large and small – on the role social media can play in managing your brand during high profile and crisis communications settings.
Communicating on healthcare is a specialized skill, join us to get a taste of what it was like and how you can leverage similar techniques when using social media for your own brand.
This month, we have another woman leader speaking. You will also get to hear from Ellen Donahue-Dalton, CMO of Medecision, on top predictions for the consumer healthcare experience.
If you can’t make it to this CMO Breakfast, join our mailing list to be the first with access to limited tickets each month.