March CMO Breakfast: The Weather Company

CMO Breakfast with

David Jaye : The Weather Company

Mingle with Atlanta’s marketing and design community over great coffee and delicious bites for the Atlanta CMO Breakfast Series. This month we bring to the stage the CMO of a major corporation rich with big data and technology that enables amazing insights around much more than just weather, a brand that has some of the most used mobile apps in the world, and who was just acquired by IBM.
The Weather Company - An IBM Business - The Weather Channel - Weather Underground - Logo-Lockups
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When: Thursday 03.10.2016 at 8:30 am – 10:00 am

Where: Atlanta Contemporary – 535 Means Street NW Atlanta 30318

Who: David Jaye, CMO, The Weather Company

Solution Brands, A Talk With David Jaye

David Jaye The Weather CompanyDavid Jaye, CMO at The Weather Company, will discuss the strategy and thinking behind evolving The Weather Channel, one of the most iconic brands in America, to extend beyond cable weather and include its massive digital reach. The company produces more than 30 billion individual forecasts a day to 2.2 billion locations. This not only powers 120 million monthly users of its apps and sites, but also industry-leading B2B partners like airlines that use real-time forecasting to help planes avoid turbulence, or insurance companies who use it to warn customers of impending hail storms.

About David Jaye

David Jaye is the CMO of The Weather Company, an IBM Business. As chief marketing officer, David Jaye leads marketing, creative and social media efforts for The Weather Channel® and Weather Underground brands across the digital platforms. David is responsible for developing and overseeing the marketing strategy for and creative expression of the company’s consumer brands, as well as, working to ensure consistency across all of the company’s business units.

David is also an expert in strategic agency management, having served as head of creative agency partnerships at Google where he executed, scaled and architected Google’s partnership strategy and outreach engagement to creative agencies. Prior to Google, David worked at FCB (Interpublic Group), Digitas (Publicis Groupe), Wunderman Interactive (Y&R Group), and OgilvyOne Worldwide, all holding senior digital marketing roles.

About The Weather Company

The Weather Company is the world’s largest private weather enterprise, delivering personalized, actionable weather data and insights to millions of consumers and thousands of businesses. If you like big data, The Weather Company delivers up to 26 billion forecasts daily, it has the top weather app on all major mobile platforms globally, the world’s largest network for personal weather stations, a top-20 US website, the seventh most data-rich site in the world, one of the largest IoT (internet of things) data platforms, and a whole lot more.

Schedule and Details

  8:30 am : Networking over coffee and delicious light bites

  9:00 am : CMO Talk with Q+A Session

10:00 am : Wrap up and post event networking

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Other logistics: Parking is available for free in the lot across from the Atlanta Contemporary on Means Street in West Midtown. Look for signs and volunteers to help guide you.

About Tickets: Tickets are limited and reserved primarily for brand participants. Those from agencies, design firms, consultants, or focused on sales are by invite only but can join the appropriate agency tickets waitlist. Tickets remaining will open up to the waitlist the Tuesday before the event.

 

Presenting Sponsor

Agency Spotter

 

General Sponsors

Atlanta Contemporary
batdorf & bronson coffee

 

Media Sponsors

hypepotamus General Assembly

 

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