CMO Breakfast with
Sangram Vajre, CMO of Terminus
+ Jeff Perkins, CMO of QASymphony
This month, we have two high growth Atlanta startups in different phases of maturity, both with incredible insights to share on creating a category and marketing a startup. Mingle with Atlanta’s marketing and design community over great coffee and delicious bites for the Atlanta CMO Breakfast Series.
When: Thursday 05.12.2016 at 8:30 am – 10:00 am
Where: Atlanta Contemporary – 535 Means Street NW Atlanta 30318
Who: Mingle With Marketers + 2 CMO Talks
Sangram Vajre on: How You Can Create A Brand New Category
In the world of B2B marketing, there are very few companies that can claim they helped build a category. Salesforce has helped the SaaS world grow by being a backbone product for B2B companies. HubSpot created the inbound marketing category. Marketo’s Marketing Nation Summit helps to ensure the leaders in B2B marketing converge together each year. But these are all established companies. So, how does a startup help to build an entirely new product category while trying to grow its own business as quickly as possible? I’ll share my personal experience about how your company, whether it’s in startup mode or starting a new venture, can build a category and thrive.
About Sangram Vajre + Terminus
Sangram Vajre is the Co-Founder and CMO of Terminus, and one of the leading minds in B2B marketing. Before co-founding Terminus, a SaaS platform for account-based marketing, Sangram led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. He has spoken on the topic of #MarTech around the world and is the mastermind behind #FlipMyFunnel. Sangram authored and published the first book ever on Account-Based Marketing.
In addition to Terminus, Sangram serves on the Marketing Boards of the Technology Association of Georgia (TAG) and the Atlanta Interactive Marketing Association (AIMA). Prior to Terminus, Sangram was the Head of Marketing at Pardot, a Salesforce Company. He has also held marketing and sales leadership positions at Internap, CodeReady Solutions, CompuCredit, and Deloitte.
Jeff Perkins on: Dude, Where’s My Budget? Lessons of an Enterprise Marketer Gone Startup
A lot of people who work in large companies say, “I really want to do something more entrepreneurial”. But, most don’t have any idea what they are getting into. Before leaving your cushy enterprise gig, you should attend this session. Startup life is not always as glamorous as advertised. It’s not all about cool offices with ping pong tables, free snacks and kegs on tap. It’s about late nights, limited resources and a lot of really, really hard work. At the same time, it can be a highly rewarding experience where you have a unique opportunity to make the kind of impact that you could never make in a big company. In this session, Jeff Perkins will talk about what he has learned going from large enterprises to the startup world. He’ll share the lessons that enterprise marketers can learn from startups as well as what startups can learn from the enterprise.
About Jeff Perkins + QASymphony
Jeff Perkins is Chief Marketing Officer of QA Symphony, a leading global provider of QA testing software for agile developers. Prior to QA Symphony, Jeff spent 8 years in senior marketing and sales roles at PGi and AutoTrader.com. He started his career grinding it out in the NYC ad industry at Saatchi & Saatchi and Havas. His experiences range from traditional to digital, B2C to B2B, and agency-side to client-side. Jeff received his BA from American University and MBA from Emory University’s Goizueta Business School. He is a frequent contributor to several marketing publications and a speaker at many industry events. He lives in Atlanta with his wife and two daughters.
Schedule and Details
8:30 am : Networking over coffee and delicious light bites
9:00 am : CMO Talks with Q+A Sessions
10:00 am : Wrap up and post event networking
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Other logistics: Parking is available for free in the lot across from the Atlanta Contemporary on Means Street in West Midtown. Look for signs and volunteers to help guide you.
About Tickets: Tickets are limited and reserved primarily for brand participants. Those from agencies, design firms, consultants, or focused on sales are by invite only but can join the appropriate agency tickets waitlist. Tickets remaining will open up to the waitlist the Tuesday before the event.