August 11th Doubleheader
Tom Daly, Senior Global Director for Mobile and Search, The Coca-Cola Company
Gregg Heard, Vice President of Brand Identity and Design, AT&T
Not to be missed, these guys are literally transforming how major brands go to market. Join us as we hear from leaders at two of Atlanta’s top employers, AT&T and The Coca-Cola Company. Bring your questions and business cards. Mingle with Atlanta’s marketing and design community over great coffee and delicious bites for the Atlanta CMO Breakfast Series, Thursday, August 11, 2016 at 8:30 am.
When: Thursday 08.11.2016 at 8:30 am – 10:00 am
Where: General Assembly, 675 Ponce De Leon Ave NE, 2nd Floor, Atlanta GA 30308 (Map)
Who: Mingle With Marketers + Two Talks
Battleships on the Chattahoochee:
Turning Towards A Digital Future
About Tom Daly
Tom Daly has caught lightning in a bottle. Twice. Actually, he caught it first in a box at UPS and then in a bottle at Coca-Cola. Currently, Tom leads Mobile and Search as the Global Group Director at The Coca-Cola Company.
A conventional start at an exceptional advertising agency put in motion a series of events that have quietly shaped not one, but two industries. His work has impacted a staggering number of businesses and people on a global basis by combining a “how the watch is made” curiosity with a pursuit of simple, but universal and enduring truths. Balancing the big picture with day-to-day realities, Tom has shaped and executed enterprise-level strategies that accelerated and amplified the use of both established and emerging technologies to have a positive business impact.
Designing the Brand Experience
Gregg will share how design is working to transform the brand identity and experience at AT&T to match the transformation of the company.
See Video Of The Talk Now “See Video Now”
About Gregg Heard
Gregg Heard is Vice President of Brand Identity and Design for AT&T. AT&T is focused on bringing it all together, helping people connect with advanced mobile services, next-generation TV, high-speed Internet services and smart solutions for businesses. Gregg is responsible for developing a Design competence and culture within AT&T, working with internal and external teams to bring the expression of the brand to life across all global channels and touchpoints.
Schedule and Details
8:30 am : Networking over coffee and delicious light bites
9:00 am : CMO Talks with Q+A Sessions
10:00 am : Wrap up and post event networking
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Other logistics: This month only, we are at a new location. General Assembly is located in Ponce City Market on the 2nd Floor above Binders (Google Map). You can get there via the beltline and there is plenty of parking, but you will need to know your license plate number or have the Parkmobile app to simplify things. Look for signs and volunteers to help guide you. If you haven’t been there before, please plan to arrive 5 – 10 minutes early to get your bearings.
About Tickets: Tickets are limited and reserved primarily for brand participants. Those from agencies, design firms, or focused on sales are by invite only but can join the appropriate agency tickets waitlist. Tickets remaining will open up to the waitlist the Tuesday before the event.