Jan 11: How To Tackle Big Brand Challenges Using Top University Talent
Join us as we hear from a marketing innovation executive turned film kickstarter who has helped make university and corporate collaborations more productive at Coca-Cola to Home Depot. Joining Stafford is Elizabeth Snively, the Director of Sponsored Projects and Collaborative Learning at SCAD (Savannah College of Art and Design). Mingle with Atlanta’s marketing and design community over great coffee and delicious bites for the Atlanta CMO Breakfast Series, Thursday, January 11, 2018 at 8:30 am.
When: Thurday 01.11.2018 at 8:30 am – 10:00 am
Where: General Assembly at Ponce City Market – 675 Ponce De Leon Ave NE, 2nd Floor East, Atlanta GA 30308 (Map)
Who: Mingle With Marketers + One Amazing Talk
What Works for Running Successful Student Engagements? From Formal Institution Partnerships to Informal Student Connections
Interns of the past might have fetched coffee. Today, they are fetching patents and connecting with new consumers to improve your advertising and marketing programs – all powered by millions of dollars in university infrastructure investments designed specifically to broaden experiences and improve students’ portfolios while they are still in school. The landscape has shifted significantly, there are so many ways to benefit whether you are looking at reaching millennial, are launching a new product, or focusing on cutting edge innovation for your business. We’ll cover the range of options out there, what is involved, how much it costs, and how to make sure it is a success for you and your business. We’ll include key “How To” information for the VCU Brandcenter, SCAD Collaborative Learning Center and Georgia State’s Creative Media Industries Institute.
About Stafford Green
Stafford is a Brand Marketeer who founded of Marketing Innovation Factory for The Coca-Cola Company in Paris, France. As an award-winning international leader in FMCG marketing and technology, he has developed programs with Apple/iTunes, McDonald’s, Chick-fil-A, Smucker’s, Inbev, KFC, Major League Baseball, Beefeater, global advertising agencies, and for Silicon Valley startups. Stafford also served as an Honorary Chair at SCAD for his work in creating their new Branded Entertainment degree.
About Elizabeth Snively
Elizabeth is the Director of Sponsored Projects and Collaborative Learning at SCAD in Atlanta. Prior to her role at SCAD, she spent seven years growing Chick-fil-A’s Innovation and New Venture team in order to bring design thinking and creativity to the corporate culture. A passionate designer, Elizabeth now helps top businesses, brands, and organizations partner with SCAD’s Collaborative Learning Center to develop concepts and solve problems through the institution’s talented students and professors.
Schedule and Details
8:30 am : Networking over coffee and delicious light bites
9:00 am : CMO Talks with Q+A Sessions
9:45 am : Wrap up and post event networking
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Other logistics: You can get to Ponce City Market via the beltline and there is plenty of parking, but you will need to know your license plate number or have the Parkmobile app to simplify things. Park on the surface lot closest to Glen Iris Drive and enter through the Market Hall Entrance. Use the stairs or elevator on the left to go to the second floor. General Assembly is located to the left of the restrooms.
Look for signs and volunteers to help guide you. If you haven’t been there before, plan to arrive 5 minutes early to get your bearings.
Tickets are limited and reserved primarily for brand participants (frequently called clients by agencies). Those from agencies, design firms, sales or bus dev consultants are by invite only but can join the appropriate agency tickets waitlist. Tickets remaining will open up to the waitlist the Monday before the event.